Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing. Become Holland’s first ‘premium’ lager beer. Word quickly spread and the name Heineken, stamped onto every single bottle, became a national symbol of quality. Over the next 140 years his brewery expanded and Gerard’s children and grandchildren explored new worlds, but the name on the bottle always remained the same. Today, four generations later, they’re still passionate about brewing a truly premium beer. It’s been 140 years since Heineken has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of your brand but in the purity of your beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken family. Cheers! Show Less