We Work Hard Everyday to Achieve our Vision Based on Aju’s Core Spirit and our Five Core Values Aju’s Core Spirit ‘Optimism and Pursuit of Happiness’ is the core of our spirit. We aim to share the value of happiness with our customers, employees and stakeholders. Five Core Values Talent Yearning for Learning At Aju, we are motivated to constantly learn and acquire new knowledge, skills and abilities. With great pride in our organization, we strive to be the best. Respect with the Warmth Within Aju fosters a respectful and supportive working environment for its employees and aspires to grow as a respected company. Creative Innovation We keep our customers at the heart of our business and drive innovation through reinventing business processes and changing perspectives. Passion with Action Considering failures as learning moments, we embrace challenge, change and do our utmost in every way. Growth with Others Aju is committed to growing together with our employees, stakeholders, and the society as a whole. We make conscious decisions based on ethics and our social responsibility. Ethical Management Aju is striving to become a transparent, trustworthy company among all its customers. After declaring its ethical management in 2004, Aju is executed the Code of Ethics and Guidelines under the Ethics Committee and Ethics Center. Every year, the CEOs of Aju subsidiaries are carrying out the Ethics Pledge of all their employees including Yoonkyung Forum Action Pledge. Establishing ethics as the first priority. Aju is pursuing a win-win for clients and fair competition in the industry.